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  • Virgin Money's Lounges engender a sense of informality and exclusivity
    Virgin (2012) ©
CASE STUDY

Virgin Money Lounges: less formal finance

Virgin is offering consumers a fresh vision of high street banking, swapping the traditional formal banking atmosphere for 'lounge-style' spaces.

Location United Kingdom

Scope
At a time when trust in banks and bankers is low, Virgin is offering consumers a fresh vision of high street banking, swapping the traditional line of bank tellers and corporate colour schemes for 'lounge-style' spaces, complete with sofas, iPads and pianos. Interested? Sorry – it's members only.

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