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  • The home nailcare market in the US is booming
    Maria Amante, Creative commons (2012) ©

DIY American beauty

The economic downturn has led to an increase in the popularity of at-home beauty products in the US, with retailers creating mini-DIY sections in stores.

Location United States

Hit hard by the economic downturn, the US salon industry has lost custom from women who are cutting back on beauty treatments and opting for home-based DIY alternatives instead. This has led to a huge increase in the popularity of at-home beauty products, with retailers creating mini-DIY departments in stores. And when the economy improves, experts don’t expect women to rush back to their old ways.