Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The Ae+Y's painstakingly engineered exterior belies the simplicity at its heart
    Aesir (2012) ©
CASE STUDY

Aesir: luxury in simplicity

Danish brand Aesir has created a mobile phone that is so painstakingly crafted that its simplicity is a virtue in itself.

Location Global

Scope
Mobile expert Tomi Ahonen suggested recently that we should stop referring to the mobile phone as a phone; after all, it can do so many other things as well. Danish brand Aesir has flouted this by creating a mobile phone that is so painstakingly crafted that its simplicity is a virtue in itself. “In an age when the industry seems to think that phones aren’t for speaking any more,' says Yves Behar, who designed the handset, “I wanted to focus on the idea of voice, clarity and simplicity.”

...

Canvas8