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  • The outlandish claims of some drug manufacturers can be hard to swallow
    Help Remedies (2012) ©
CASE STUDY

Help Remedies and the rise of minimalist medicine

Help Remedies is heralding the rise of ‘minimalist medicine' aimed at informed healthcare consumers.

Location United States

Scope
Pharmaceutical and healthcare companies are constantly reinventing familiar over-the-counter health products with fresh versions of the same formula and new Latin-sounding names. By challenging this with a ‘less is more’ philosophy, Help Remedies is heralding a new wave of ‘minimalist medicine’ that targets an empowered generation of healthcare consumers.

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