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  • The apparel industry has yet to embrace the potential of Mass Customisation
    GivingGiftsThatGive (2012) ©
REPORT

Mass Customisation, two decades on

Joe Pine talks about how since the publication of his book Mass Customization almost 20 years ago, brands have been doing their best to catch up.

Location Global

Scope
Joe Pine talks about how since the publication of his book Mass Customization almost 20 years ago, brands have seen the importance of creating products which cater to consumers' sense of identity - but there are still several notable industries which have yet to catch up.

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