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  • Samsung's American ad gently mocks hipster culture
    Samsung (2011) ©
REPORT

Samsung's semiotics across three continents

A look at the semiotics of Samsung smartphone adverts from three different markets reminds us how different – and similar – we are.

Location Central - East Asia / North America / Northern Europe / Southern Asia

Scope
With the internet and budget air travel bringing us closer together, brands are more likely than ever to opt for global marketing campaigns. Are we getting ahead of ourselves, though? A look at the semiotics of Samsung smartphone adverts from three different markets reminds us how different – and similar – we are.
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