Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Pottermore allows Harry Potter to live on through his fans
    Plainsight, Creative commons (2011) ©
CASE STUDY

Pottermore

How do you sustain excitement around the world's most famous wizard when he's officially never having any new adventures?

Location Global

Scope
How do you sustain excitement around the world's most famous wizard (and keep him selling) when he's officially never having any new adventures? Pottermore is the answer; a social, transmedia fan club which should keep brand buzz alive with minimal effort.

...

Canvas8