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  • The T-shirts that caused Topman to find itself at the centre of a twitstorm
    Creative commons (2011) ©
CASE STUDY

Manufacturing dissent

Topman has become the latest brand to find itself meeting opposition on Facebook and Twitter.

Location United Kingdom

Scope
In many ways, traditional social activism has been entirely reinvented with the advent of social media. Topman, the segment of the Topshop retail chain that caters exclusively to male fashion, is discovering this for itself, as it becomes the latest brand to find itself meeting opposition on Facebook and Twitter.

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Canvas8