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  • The mobile is an integral part of the Japanese aesthetic
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REPORT

Mobile use in Japan

Many people in the West often struggle to understand what is happening in Japan, a country that is sometimes called ‘the cradle of mobile civilisation’.

Location Japan

Scope
Many people in the West often struggle to understand Japanese consumers' relationships with technology. Lars Cosh-Ishii gives us an update on mobile industry trends and consumer attitudes in the country that is sometimes called ‘the cradle of mobile civilisation’.

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