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  • Basis is keen to develop a brand with strong aesthetics and personality
    Basis (2011) ©
CASE STUDY

Made to measure

Basis is part of a growing number of tools that help users to understand and, ultimately, improve their habits.

Location Global

Scope
Basis is a wristwatch-like sensor which tracks skin temperature, ambient temperature, sweat rate, heart rate and blood oxygen level. It is a sophisticated example of the life-tracking movement Being+, and is part of a growing number of data-driven tools that help users to understand and, ultimately, improve their habits.
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