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  • in.gredients is a reaction against the wasteful practice of overpackaging
    Philosophographlux, Creative Commons (2011) ©
CASE STUDY

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Located in Austin, Texas, in.gredients is a retailer with a twist: it aims to be 'the first package-free and zero-waste grocery store in the US'.

Location North America / Northern Europe

Scope
Located in Austin, Texas, in.gredients is a retailer with a twist: it aims to be 'the first package-free and zero-waste grocery store in the US'. Following in the footsteps of similar initiatives elsewhere, such as London's Unpackaged, the project signals a growing transatlantic trend for retailers that are willing to trade convenience for ethics.

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