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  • The stores take advantage of unused spaces in high-footfall areas
    Creative Commons (2011) ©
CASE STUDY

Homeplus subway stores

Homeplus virtual subway stores create new retail opportunities in the heart of South Korea's rush hour – and they are proving a hit with time-poor commuters.

Location Republic of Korea

Scope
By combining ingenious use of public spaces with the latest in QR code technology, Tesco's Homeplus virtual subway stores create new retail opportunities in the heart of South Korea's rush hour – and they are proving a hit with time-poor commuters.

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