Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.

Global

Advertising

Shopping

Community and grassroots

Behavioural Sciences

Shopping, says Michael Solomon, needn't be like bowling alone. A plethora of social shopping services seek to recreate the sense of bonding between online shoppers, restoring the high touch value of physical retail to the e-tail experience.