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  • Mapping DNA gives consumers a tangible sense of self in a fragmented, digitised society
    Creative Commons, Epsos.de (2010) ©
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Being+

Whether it is through ‘levelling up’ or the distant promise of biotech, people are determined to be the best version of themselves possible.

Location Europe / North America

Scope
The natural human drive for mental, physical and practical self-improvement has been accelerated by a host of new data tracking services. Whether it is through ‘levelling up’ or the distant promise of biotech, people are determined to be the best version of themselves they can possibly be.
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