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    The Palms blog (2011) ©
REPORT

Nigeria's growing retail industry

Africa now has more middle income consumers than India. We hone in on the retail sector in Nigeria, analysing the challenges and opportunities therein.

Location Nigeria

Scope
Despite years of social and political instability, a new Nigeria is gearing up to take on the world. With a population in excess of 150 million people and a large resource base upon which to build – not to mention signs that there is now the political will to force through much needed reforms – Nigeria’s retail sector is a slumbering giant that appears ready to wake.

As Nigeria rides the global economic shift from developed to developing economy, the emergence of a small formal retail sector packed with potential is very exciting. Of course ...

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