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  • The last six years have seen a 46% jump in the number of UK graduates describing themselves as self-employed or freelance (1)
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Young entrepreneurs

As part of the Enterprise Everywhere trend, we hone in on a handful of dynamic Gen Ys working for themselves. What are their motivators and influences?

Location United Kingdom

Scope
As part of the Enterprise Everywhere trend, we hone in on a handful of dynamic Gen Ys doing things for themselves. What are their motivators and influences?

The interviews are part of a larger attempt to identify and understand what the French have termed atypiques or 'atypicals' – independent digital natives whose behaviour is an early indicator of mass market trends.

One clear thread running through all the interviews is a blurring of the lines between work and private life: there ...

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