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  • A dynamic system
    Creative Commons, labguest (2009) ©
REPORT

Media is one system

Faris Yakob pinpoints exactly how social media dissolved the boundaries between
channels - and what companies can do about it.

Location Global

Scope
Technology has changed the nature, speed and relative scarcity of media. As well as reminding us that media is inherently social, ‘social media’ has begun to dissolve the delineations that we perceive between channels, driving the ‘socialisation’ of mainstream media and indicating how the mediascape should be understood as a system of interoperating real-time parts.

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