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  • Wheelchair friendly shopping?
    Creative Commons, Digital Cat (2008) ©

Making retail accessible

Disabled consumers are constantly facing obstacles in the retail world, yet retailers are doing little to alleviate their frustrations.

Location North America / Northern Europe

Everyday, disabled consumers are left to face numerous obstacles in the world of retail that the majority of non-disabled people wouldn't even register. In the US alone there are over 50 million people who have difficulty shopping due to their mental or physical impairments; the potential of marketing to these consumers appears to have been overlooked. Michael Solomon looks at how to overcome the obstacles and take advantage of the opportunities.