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  • Brand communication should concentrate on authenticity
    Neil Conway, Creative commons (2011) ©
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True Stories

The enduring search for honest brands with an authentic, consistent mission and an engaging personality.

Location Global

Scope
True Stories is about the consumer desire for brands that demonstrate transparent behaviour with personality, and communicate this honestly – warts and all – across all platforms and touchpoints. The use of narrative or careful curation communicates the personality of the brand and makes it more human. Closely linked to Sustainable Capitalism, True Stories is powered by a corporate search for purpose, as brands strive to communicate heritage as well as flexibility in providing dynamic solutions to broad social, environmental and ethical issues.
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