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  • Checking Facebook and the virtual farm
    Creative Commons, nathan dailo (2010) ©

Gaming mums

Over 55s women might make up a hefty percentage of the social gaming audience, but the group we speak to won't buy virtual goods.

Location Ireland / United Kingdom

According to comScore, women over 55 are the heaviest users of social games. We speak to a group who play casual and social games on their PCs for insights into gaming behaviour. Would they ever spend on virtual goods?