Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Social commerce is a powerful entity.
    Creative Commons, Smussyolay (2006) ©
CASE STUDY

VideoGenie: video marketing gets personal

Video marketing start-up VideoGenie represents a next step in the evolution of video beyond quirky cat clips for the bored at work channel.

Location United States

Scope
Video marketing start-up VideoGenie is aiming to transform the way consumers and brands connect, and represents a next step in the evolution of video beyond quirky cat clips for the Bored at Work channel.

----

The site encourages businesses to ‘broadcast your fans’ in the most effective manner possible – via a friendly and informal video testimonial. Key influencers (tracked by the software) are invited to ‘become a celebrity in your local area…’ with instructions on recording ten seconds of video footage. After submitting their experience, the ...

Canvas8