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    Creative Commons, Scott Beale/Laughing Squid (2010) ©
CASE STUDY

4Food

4Food is a new fast food restaurant aiming to tackle the oxymoron of 'healthy fast-food' in a nation synonymous with obesity.

Location United States--New York

Scope
4Food is a new fast food restaurant aiming to tackle the oxymoron of 'healthy fast-food' in a nation synonymous with obesity. The restaurant boasts impressive environmental and health credentials, but infuses a sense of fun. New Yorkers can fully customise their (locally-sourced) burger online, or using the iPad menus, and promote it via social networks in exchange for discounts.
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