Keeping TABS is a place where trends, anthropology, behaviour and strategy come together to offer the best culture-led behavioural insights
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As the price tags of entertainment, holidays and travel skyrocket, Disney devotees are proving that they won't let cost dampen their magical spirit. In a world where the cost of joy is outpacing inflation, Disney fans are determined to squeeze every ounce of enchantment out of their adventures.
A Pew Research survey has revealed the ongoing tension between teenagers and parents regarding screen time, highlighting the struggle concerning adolescents' online freedom. Consequently, parents are seeking solutions to establish boundaries and safeguard their children in digital landscapes.
Period tracking, fertility info, and gender-specific care have developed as growing focuses in the health tech space. Innovations in wearables, combined with distrust in conventional medical authorities, are leading women towards a new era of taking agency over their health and wellbeing.
Cooking and foodie behaviours are big business among Gen Z. As evidenced by the rise of #FoodTok, what may have started out as a pandemic pastime and an interest in cutting back on grocery expenses has evolved into something deeper with many Zers using their culinary skills as a way to flex.
'Climate grannies' are emerging as activist leaders in environmental spaces, offering guidance and experience in direct political action. Armed with free time and income, Boomers are increasingly becoming an activist generation, looking to provide leadership to their young counterparts.
Relationship tests have taken over TikTok. As love goes digital, TikTok has become the place for young people to test their relationships with everything from the ‘bird test’ to the ‘forest test’ streamlining ways to assess compatibility in a landscape marked by swipe fatigue and digital confusion.
As US legislators consider banning TikTok, creators are anxious about disruptions to their incomes while millions of users have voiced their opposition to such a measure. Frustrated with Big Tech and governments' control of their digital lives, people may engage with the platform in inventive ways.
Being the first true digital natives, Gen Alpha is a cohort well on its way to establishing their identities online. However, this comes to the complete bafflement of Gen Y and Z, who suddenly felt the whiplash of their age when trying to comprehend Alphas’ growing digital vocabulary.
2023 saw a mountain of 'girl' trends flood the cultural landscape. From ‘girl math’ to tomato girl to ‘girl dinner’ and ‘lazy girl jobs’, the rise of the seemingly light-hearted nature of these trends points to something deeper. After all, there's more to being a girl than whatever’s trending.
Gen Y and Z exhibit a higher propensity for aggressive driving incidents compared to older age groups. Driven in part by elevated levels of anxiety among younger people, there is an opportunity for automakers and brands to mitigate stressful driving environments and contribute to safer roads.
How should a brand, business or organization engage with social issues? Why do certain brands speak out on some issues and not others? And how can businesses of all shapes and sizes find their path to engaging with social issues? We explored these questions and more at Canvas8’s Breakfast Briefing.