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  • dubai women
  • Women might dress modestly – but don’t necessarily moderate their budgets
    Creative Commons, CyberAndy (2007) ©
REPORT

Arabic women in the Middle East

We look at the impact of technology and comparatively liberal neighbouring countries on the consumption habits of Middle Eastern women.

Location Saudi Arabia / United Arab Emirates

Scope
In Dubai, consumption of luxury goods is two to three times the global average (1). As a result, luxury brands and their midmarket equivalents now treat Dubai and the UAE as the gateway to a wider Middle Eastern market – a market which luxury brands have made their second biggest priority after China (2).

However, although ruled by the UAE, Dubai’s expatriate population makes up over 85% of the total (3) - and the assumption that this area is brimming with wealthy Arabs is therefore misguided, as is the belief that Dubai represents the desires ...

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