Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The Plaza's fragance
  • Uncommon scents, common sense
    The Plaza Hotel (2010) ©
CASE STUDY

The Plaza's perfume

One of the world's most luxurious hotel resorts, New York’s The Plaza, has released its own signature fragrance in a new scent marketing initiative.

Location United States--New York

Scope
One of the world's most luxurious hotel resorts, New York’s The Plaza, has released its own signature fragrance in a new scent marketing initiative. Simply called 'The Plaza', the bottle is available for around $140, or one tenth the price of a night’s rest, and was developed by celebrated perfumery Krigler.
...

Canvas8