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  • No more lager(feld) louts
    Sepp/Mirko Borsche (2010) ©
CASE STUDY

Smart football magazines

Sepp is a biennial publication that marries the unlikely partners of football and fashion; one of a myriad of recent developments stacked against lad culture.

Location Northern Europe / Western Europe

Scope
Sepp is a biennial publication that marries the unlikely partners of football and fashion; one in a myriad of recent developments stacked against lad culture. Somewhere in the distance, Sam Shaw can hear the faint sound of Al Murray crushing his pint glass.

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