Chinese luxury and the Confucian conflict
REPORT
21 Apr 2010
Chinese luxury and the Confucian conflict

China has the second largest luxury market in the world, and the youngest. Tom Doctoroff puts the stats into context, touching on the complex issues affecting luxury consumer identity and the importance of brand localisation.

Tom Doctoroff

Tom Doctoroff is a global thought leader in East and West consumer behaviour and the best-selling author of Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing, What Chinese Want, and Billions. He is also the former CEO of J. Walter Thompson.