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  • Mini-Montana: "Say hello to my little friend."
    Canvas8 (2010) ©
REPORT

The ‘ignorance’ industry: hysterical or horrifying?

In an era of information overload, 'outrageous and provocative’ virals can help brands cut through the clutter. At the same time audiences may find these high-risk, high reward brand strategies either ‘hysterical or horrifying.’