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  • Creative Commons, PhOtOnQuAnTiQuE (2007) ©

Neuromarketing: the science of reading consumer minds

Neuroscience has been evolving and the application to market research is more useful now than it has ever been. A look at what’s coming in the future.

Location Global

Advances in neuroscience have made the field more relevant to market research, and the falling costs of the technology have made it increasingly accessible to commercial interests. There are currently over 90 neuromarketing agencies worldwide serving leading brands like Microsoft, Google, Daimler Chrysler and Nestle. We look at the recent Super Bowl, what it can show us about consumer engagement, and how science savvy can give the marketing advantage.