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  • Bustling UK flagship Liverpool One
    Creative Commons, Some Driftwood (2009) ©
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Future-proofing the shopping mall: urban convergence and the wow factor

In part two, Mandy Saven repositions the shopping mall from retail hub to lifestyle centre.

Location Global

Scope
So what should landlords, retailers and brands do in the long term to ensure shopping centres are must-visit destinations? Well, first and foremost, the emphasis needs to be shifted firmly away from just retailing product.

Instead, ‘lifestyle centres’ that cater to our educational, emotional and creative needs will ensure that the shopping mall remains an important part of our culture. This argument is not a new one. But it’s worth revisiting to understand the principles and see how they relate to other progressive ideas.

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