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  • Sturegallerian, Stockholm
    Creative Commons, urbanlegend (2006) ©
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Post-recession malls and the potential of pop-up

In the first of a two part series, Mandy Saven evaluates the future of the shopping mall, looking to innovative, albeit temporary, solutions for brands

Location Global

Scope
The challenging economic downturn has not been kind to shopping malls, with site closures and acres of vacant retail space, a poignant reminder of hard times. Property developers are having to be inventive to boost traffic. Yet despite the gloomy outlook, the opportunity exists to reinvigorate the mall scene with resourceful solutions that bring communities together, provide creative outlets and fuse commerce with art and social awareness.

With the depressed economy, consumers have reduced their trips to the mall and are spending less, forcing shops to close and leaving many shopping centres deserted. ...

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