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CASE STUDY

Automatic in-game advertising

It might sound a bit techie, but procedural programming could herald a new era of in-game branding.

Location Global

Scope
It might sound a bit techie, but this emerging technology could herald a new era of in-game advertising. The benefits of automatically generated design elements come not only from the immersive replayability of these games, but the ability to seamlessly implant branding into game worlds in a manner which replicates the fluidity and pervasiveness of real-world marketing environments – with less real world effort.

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