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REPORT

Interfacing with Mum 2.0

Busy mums are beginning to use all kinds of digital applications and social networks to stay organised and connect with their families and friends.

Location North America / Northern Europe

Scope
Representing nearly 20 percent of the online population in the US, the so-called ‘Power Mums’, who rely on technology to stay connected with their families and organise their busy lives, wield more influence than ever before.

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