Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It

  • Creative Commons ©
REPORT

Changing Supermarket Shopping Habits

According to the Food Marketing Institute (FMI) 2009 US Grocery Shopper Trends Report, American consumers are changing their food shopping behaviour.

Location United States

Scope                                                                                                                                             According to the Food Marketing Institute (FMI) 2009 US Grocery Shopper Trends Report, American consumers are changing their food shopping behaviour and focusing on price and value during the recession.

Findings             
FMI identified three stages of consumer behaviour:

-    Stage one – shoppers save money on eating out by switching from fine dining to fast food. They also seek supermarket meal solutions in place of restaurant fare.

-    Stage two – Consumers change their saving measures in-store by buying more private brands, using ...

Canvas8