Insights that inspire
Canvas8 provides a fresh perspective and guidance on the latest trends. From themed trendwalks in Miami, to immersion into skate culture in Moscow, to presentations on what’s hot in retail, Discovery drives inspiration, providing a springboard for further development.
Sharpening your focus
Strategic Planning helps our clients hone in on key issues and make data-informed decisions. Whether framing a global creative brief or planning a local product line, by combining bespoke analysis with investigation we help clients build actionable plans.
Creating a compelling point of view
Whether our clients need inspiration for a new television show or guidance pitching a digital campaign, Pitch Support reinforces the connection between consumer behaviour and creative output. By blending expert opinion with audience empathy, we help articulate strong ideas.
Ideas that resonate with your audience
We help align concepts with your audience’s mindset – whether you’re looking to test the waters, or head straight for global domination. Assessing ideas against a behavioural framework is the best way to determine real world success.
Bolstering your creative delivery
From conducting targeted research to providing academic analysis, Tactical Support strengthens your creative execution. Whether boosting internal brand communications or building awareness in the media, we provide the right cultural context to enhance your campaign.
Nike wanted to get under the skin of local markets. The brief was simple. What’s it like to be an 18- to 22-year-old sports nut in Europe and the Middle East? Working for Nike, in collaboration with Mindshare, we delivered a 'Not for Tourists' insight into Central and Eastern Europe.
We produced a series of short documentaries, designed to transport Nike's senior executive team into the shoes of an 18-year-old Moscow skateboarder. We travelled to Moscow, Dubai, Warsaw and Istanbul filming, documenting and capturing a day in their lives. AKQA then compiled this into a stunning iBook.
What shapes people's definitions of beauty? Ten years on from the iconic Campaign for Real Beauty, Dove and Golin asked us to analyse how beauty has evolved since 2004, and how it might develop by 2024. Our findings were packaged into a public-facing report.
Combining cultural analysis, new and historic data and interviews with a range of influencers including the world’s oldest supermodel, a Radio One DJ and a renowned psychologist. Our findings were covered by major news outlets including The Telegraph, Cosmopolitan and Metro.
Weaning? Self-soothing? Co-sleeping? Every year millions of adults start the journey into parenthood - but knowing what's best for your newborn isn't easy. What if Pampers could help by providing the knowledge and support parents need?
In the most comprehensive study of its kind, we surveyed 8,000 parents in ten countries to understand how parenting differs around the world. Identifying shared parenting styles and cultural nuances, we helped Pampers position themselves as the trusted source for advice, helping them improve the lives of parents and creating a lasting bond with the brand.
Likes, shares, retweets are all signs of engagement, but what causes it? Supporting their brand repositioning, Weber Shandwick asked us to uncover the science behind engagement. Working with our network of behavioural scientists, we developed an award-winning solution.
Translating cutting edge insights from psychology, anthropology and neuroscience, our research was turned into a proprietary tool, which won the SABRE for ‘PR Product of the Year’ and helped Weber secure ‘Global PR Agency of the Year’. Later, it was described by the Holmes Report as ‘the most interesting piece of thought leadership of the year’.
A new energy product is hardly big news, but it was our task to build a compelling narrative and position EDF Blue at its centre. Blending trend analysis with quantitative research, we developed a rich media story and captured the attention of national press.
We outlined how leading innovators, like Netflix, are working on behalf of their customers to simplify everyday life - a trend we called ‘Navigator Brands’. Placing EDF at the heart of this trend, we generated coverage in The Independent, Daily Mail and The Metro.
What brings a trendsetter to the mall? Supporting the development of Trinity Leeds shopping centre, we created an innovative research community of 3,000 young tastemakers to understand what defines ‘cool’ for this difficult to engage group.
Collaborating with Leeds School of Design and aspiring fashion photographers, we built a research community on Facebook that was harnessed to test ideas and hold laid-back focus groups (in local boozers). Using our insights, Land Securities convinced Everyman Cinemas to choose Leeds as the location for its first branch in the North of England.
What makes a champagne moment? Is it more than weddings, birthdays and special occasions? Laurent-Perrier and The House Worldwide came to us with these questions, looking for new sales opportunities and a differentiated brand position.
Armed with a deep understanding of emerging cultural scenes, cameras and a few bottles of bubbly, our team of ethnographers and strategists identified a range of contemporary champagne moments - from festivals to supper-clubs to rooftop parties. In 2014, this led to a first for Laurent-Perrier - a champagne bar at Wilderness festival.
We helped Mother London discover what connects beer drinkers on both sides of the Atlantic through a series of in-depth interviews. As a result, Mother secured Beck’s as a £35 million global account and went on to develop Beck’s – The Green Box Project.
The Green Box Project was nominated for the Design Museum’s prestigious Design of the Year award, which recognises the finest in global design. Other nominees included the Olympic Torch, Kate Middleton’s wedding dress and a pop-up cinema in Hackney.
We helped McLaren and Work Club gain insight into the motivations, ambitions and dreams of McLaren F1 enthusiasts by interviewing fans from across the UK, France, Germany and Italy. We compiled our findings as a strategic blueprint, segmenting fans by mindset as well as demographic.
With our help, McLaren and Work Club enhanced the brilliant ‘Race Dash’, which gives real time feedback to fans watching the race, offering extra information about the performance of their favourite drivers. McLaren is now the most popular F1 team across social media.
From running faster to living longer, wearable technology promises to enhance people's lives, but what do Brits really make of it? To support their ambition to become an authority over people and technology, Curry's PC World and M&C Saatchi PR asked us to explore attitudes across the UK.
Combining a nationwide survey of 1,068 Brits with trend analysis and interviews across health, psychology, design and technology, we revealed a compelling press angle about an emerging 'self-improvement society’ that will eventually see 17 million Brits using wearable technology.
As the kitchen becomes the most important room in the home, will appliances evolve from dull white goods into status symbols? To support the pan-European launch of Samsung’s Chef Collection, Speed Communications asked us to identify and explain the behaviours impacting premium kitchen design.
Blending data and cultural trend analysis with expert interviews across design and retail in Europe, we uncovered four key trends and positioned Samsung at the heart of a compelling new press story: the rise of the status kitchen.
How do millennials like to party? Is their obsession with Instagram changing the way they view being drunk? Heineken, as part of its commitment to responsible drinking, asked us to explore attitudes to moderation among Millennials.
In our global study of 5,000 Millennials, we revealed insights into moderation that will change the future of nightlife. And working with Edelman, we helped position Heineken at the fore-front of these trends, securing coverage in titles like The Guardian, GQ, Fortune and VICE.