The Brand Studio team oversees Google’s engagement with key events in the US and global calendars - from Pride and Black History Month, to the Olympics and Earth Day - a diverse range of activities, each with their own passionate advocates and critics. The team wanted to learn more about the broader cultural ecosystem around each ‘moment’, to ensure their activations and campaigns were as impactful as possible.
Canvas8 served as an ongoing research partner for Google’s Brand Studio team. Through an ongoing series of reports, we helped Google build a living ‘ecosystem’ of analytical, nuanced cultural insight and strategy around each moment, making sure that every brand initiative was grounded in deep understanding of real-world needs in specific communities or issue-areas.