HomeServe entered 2020 in robust health and with a huge ambition: to become the global leader in home services.
But to do so, it needed to grow a direct-to-consumer business in the US – courting a younger audience, evolving its brand and messaging, and becoming a category leader.
Canvas8 partnered with HomeServe on a comprehensive, mixed-methodology research project designed to move the brand from where it was to where it needed to be. This involved:
A video highlight reel helping to bring key insights to life and amplify the work.
A highly visual strategic playbook laying out 13 strategic opportunities for HomeServe to build a stronger consumer-facing brand, ranked by scale and impact.
We were invited to present the work to the HomeServe PLC Board of Directors and received special praise from its founder, Richard Harpin, for specific insights around how HomeServe can leverage people’s ‘love for the local’.
Our strategic recommendations – ranked by scale and impact, from easy wins like showcasing consumer reviews to long-term changes like branding HomeServe as a one-stop-shop – are currently being used by senior HomeServe stakeholders in product, creative, and branding teams
Insights into touchpoints and positioning helped HomeServe better plan the tone and timing of its communications, enabling it to better reach the younger, more dynamic HomeServe customer of the future.