HomeServe entered 2020 in robust health and with a huge ambition: to become the global leader in home services.
But to do so, it needed to grow a direct-to-consumer business in the US – courting a younger audience, evolving its brand and messaging, and becoming a category leader.
Canvas8 partnered with HomeServe on a comprehensive, mixed-methodology research project designed to move the brand from where it was to where it needed to be. This involved:
A video highlight reel helping to bring key insights to life and amplify the work.
A highly visual strategic playbook laying out 13 strategic opportunities for HomeServe to build a stronger consumer-facing brand, ranked by scale and impact.