Launched in 2012, Dashlane has grown to more than ten million users worldwide. Its product – which includes a password manager, online account monitoring, and security alerts – fulfills a very real need, with 81% of hacking-related breaches occurring as a result of stolen and/or weak passwords. But the company was struggling to define its future growth opportunity.
To equip Dashlane with an improved understanding of its global market and the latent consumer-driven opportunities, we implemented a rich multi-method study to refine where it could grow next, why, and how. Our work included:
This uncovered the regions of greatest opportunity and developed a proprietary audience segmentation. The in-depth interviews helped bring this to life in each of the priority markets identified.
A highly visual strategic playbook laying out opportunities for Dashlane to build its brand across territories.
In-depth consumer persona reports with detailed insights on how segments are defined, how they respond to specific positioning, and their behaviors towards digital security.
Market reports and chart packs for specific territory strategy planning.
Global market indexing and definition for long-term opportunity identification.