With dating put on hold by the pandemic, more Indians are looking for long-term relationships. People have become more intentional in their desire for a serious partner compared to casually dating so there’s a heightened need for forging deeper intimacy online before meeting IRL.
A survey by Bumble has found that 46% of single Indians are looking for a serious relationship post-pandemic, with 85% of those surveyed feeling there has been a substantial rise in positive dating behaviours, such as kindness and romance. "As our recent research illustrates, Gen Yers and Gen Zers are more intentional about dating in 2021, as one in two single Indians are looking for a committed, serious relationship," says Samarpita Samaddar, communications director at Bumble India. "Especially post the second wave of the pandemic in India." A report from Tinder also finds that Indian daters are more comfortable presenting their authentic self online – for example, mentioning ‘anxiety’ in bios has increased by 31%.
The impact of India's second wave of COVID-19 meant those who could stayed safely inside their homes well into 2021, which impacted a host of leisure activities – including dating. People were forced to change how they date, with many using video calls to screen potential partners. There’s an opportunity for brands to help nurture this ‘getting to know’ phase both on- and offline. Apps such as Match have tested a nudging feature to cut out disinterested users and in India, Happn has launched an audio feature that allows users to send voice notes before meeting in person, allowing users to create a more authentic experience online before committing to a date.