How are people taking greater control of their health? What’s the appeal of alternative remedies? Can discussions about ‘embarrassing bodies’ end age-old stigmas? Are digital appointments with doctors set to replace the real thing? And how are women closing the orgasm gap? From understanding how people are hacking control of their own health, to understanding why people are turning to natural remedies, we explore the key behaviours that are affecting Health in 2018.
Every six months, the sharpest minds at Canvas8 discern the key behaviours we’ve seen that are impacting the way we keep our minds and bodies in check. This time around, we look at how people are taking their health into their own hands, understand why people want natural remedies, consider why people are diagnosing themselves with tech devices, unpick how brands are closing the orgasm gap , and highlight how tricky topics are becoming normalised and easier to talk about.
See the full report here
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.
