Have friends become more important than family for personal support? Why are some people deciding to commemorate their divorce with a party? And how are people living at a time when the idea of a 'forever home' feels outdated? We explore the key behaviours that are affecting home and relationships in 2018.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting the home sector – from innovations in home design, to uncovering how people are finding the joy in spending time alone. This time around, we explore how people are finding the silver lining to becoming a divorcee, understand how platonic relationships are helping people forge stronger emotional bonds, explain why people are living transient lifestyles, and look at how people are creating their on sanctuaries where they can unwind.
See the full report here.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.
17 May 18
2 min read