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With an ever increasing selection of shows to watch, people expect their entertainment to work harder for them – whether that be delving deeper into more sensitive subjects, or being able to interact with their favourite characters beyond the fourth wall. We explore the key behaviours that are affecting Media and Entertainment in 2018.

Every six months, the sharpest minds at Canvas8 discern the key behaviours we’ve seen that are impacting the Media and Entertainment landscape, from what podcasts we listen to, to the video games we’re playing. This time around, we uncover the mobile games giving people moments of joy, understand why people want TV series to tackle taboo topics, explain why people can’t commit to one streaming platform, look at how long distance couples are watching TV together, and unearth the cult-like followings that are created by shows blurring the lines between fiction and reality.

See the full report here.

Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.


26 Jul 18
1 min read

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