18 Dec 2018UpdateBehaviours impacting Shopping in 2018UPDATE: Dispatches from the Canvas8 HQ
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What’s the appeal of pre-loved products? Why are tangible experiences so important in brick-and-mortar spaces? And how do shoppers make buying decisions in-store when they can’t find their preferred brand? From multi-sensory experiential retail, to AR tech enabling people to ‘see’ products in their own home before purchasing, people are expecting retailers both online and offline to provide up their game. We explore the key behaviours that are affecting Shopping in 2018.

Author
Mica AnthonyMica Anthony is a content writer with a passion for fashion and all things beauty, who has written for the likes of gal-dem and WAVE Magazine. When she’s not trawling social media for her next fashion look, she’s expanding her Depop empire or discovering an emerging music producer.

Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting the home sector – from celebrating the joy in shopping, to reviving tangible shopping experiences. This time around, we explore how people are finding joy in searching for the perfect find, understand how important bricks-and-mortar stores are in the buying process as a touchpoint, explain why people are expecting brands to create perfectly-fitting garments, and look at how people are straying away from the top brand and looking to try second-best.

See the full report here

Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living questionable ‘90s fashion trends, and building her Depop empire.