Getting around is more than just getting from A to B. From personally tailored public transport options to our increasing reliance on tech to point us in the right direction, the way we navigate our surroundings is changing. We explore the key behaviours impacting how we’re getting around in 2017.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting how we get from A to B, from innovations in crowdsourced transport solutions, to brands enhancing the joy of driving. This time around, we look at innovations in unlimited transport subscription services, understand how brands are catering to ‘generation rent’, explore how automakers are convincing drivers to try EVs, and discover how people want their cars to entertain them.
See the full report here.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living ‘90s fashion and championing the voices often left out of mainstream media.
03 Oct 17
2 min read