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You are what you eat, and no one wants to eat boring food. No doubt bolstered by the rise of foodie culture (with media outlets like BuzzFeed and the New York Times cashing in on food-only offerings), flavour is being played with more than ever. In fact, 57% of people claim to be adventurous eaters, 82% say they’re open to trying new flavours, and 40% of Gen Yers are eager to try ‘anything new and different’.