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Luxury

With social media playing a growing role in luxury spending – especially among men – people are increasingly invested in brands’ stories, whether they’re following a heritage house on Instagram or getting behind-the-scenes fashion content on Snapchat. Paired with the fact that experiences account for 55% of luxury spending, high-end brands – even those that made their name selling physical goods – are looking to expand their ‘worlds’ to keep devotees hooked.