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In August 2017, Elon Musk Tweeted that artificial intelligence poses vastly more risk than the nuclear capabilities of North Korea. While that may seem alarmist, the general public are also apprehensive about AI; 42% of Americans don’t trust it and 40% of Britons believe humanoid bots could eventually destroy humanity. On a more practical level, although 45% of retailers in the US are planning to harness AI within the next three years, Americans say they find using AI chatbots frustrating. Three in ten say they don’t trust text bots to assist them with anything.