 is a mobile-first bank offering real-time account tracking, analysis of spending habits, and round-the-clock customer service via instant messaging. With 89% of Americans aged 21-30 checking their bank balance either via an app or online, it’s sparking a digital banking revolution. Similarly, 

 takes a more tailored approach to finance by helping freelancers stay afloat through instant transaction notifications and real-time tax tracking. And the 

 gamifies the process of saving with rewards that nudge people towards better money management habits. By speaking plainly and providing a more convenient – and enjoyable – way to juggle the pennies, the fintech sector is upping the ante.

Digital appeal isn’t everything though. With trust in the industry in short supply, financial companies are appealing to people on a more human level. Take 

 as an example. The brand is pairing its loans with life advice, from how to negotiate a better salary to home-buying workshops. Meanwhile, Amazon is stepping into the banking arena with the 

 – a credit card giving users up to 5% cash back at a range of stores. With its travel protection and 24/7 concierge service, Amazon is proving that banking needn’t be boring.

Americans are bad at saving, but considering that 57% of them play the lottery, it’s not due to a lack of money to save in the first place. The Long Game is a mobile app that wants people to feel excited at the prospect of building a nest egg in the same way they would when buying a lottery ticket.

Long Game: taking a gamble on savings

There’s a seismic change underway in the banking sector, with challenger brands taking on the traditional Big Five. At the forefront is Monzo, a mobile-first digital bank that’s designed with tech-savvy customers in mind. Can its clever app and round-the-clock support convince Brits to switch?

Monzo: sparking a digital banking revolution

‘Sari-sari’ (literally, ‘variety’) stores remain staples in Filipino neighbourhoods despite the rise of convenience stores. They balance affordability and accessibility with modernisation and adapt to changing needs by providing reasonably priced essential goods, making them a pillar in the country.

Why Filipino neighbourhood ‘sari-sari’ shops flourish amid convenience stores

Disillusioned with the state of the housing market, Gen Yers are giving up on their goals of homeownership and focusing on making their rentals their own with renovations. This is a signal of changing attitudes towards major life milestones and the troubling economic state of play.

Gen Yers are renovating rentals instead of buying homes

As Gen Zers and Yers come to terms with not having it like their parents did, they're turning to crypto and 'financial hacks' to make things work. Amid a decline in trust in traditional financial institutions, brands have an opportunity to help young adults manage their finances in new ways.

Gen Z and Y are trying to hack home ownership

The mobile payments app GCash has revolutionised financial services by bringing banking to Filipinos' fingertips. Through its innovative features, strategic partnerships, and commitment to financial inclusion, GCash empowers millions to control their finances and easily pierce the digital economy.

How GCash dispenses financial inclusion to mobile Filipinos

A survey has found that adults in the US are struggling to stay afloat, with the majority of adults living paycheck to paycheck. As inflation continues to threaten financial security, people are searching for brands and products that can provide holistic solutions and financial education.

Ongoing inflation impact is entrenching financial stress

China’s young people are abandoning their retirement plans as low pay and a difficult labour market hurt their future prospects. Gen Zers and Yers are looking for financial support and education as their optimism dissipates and an uncertain and potentially difficult future looms.

Disillusioned Chinese Gen Zers abandon retirement plans

According to a new poll, Gen Zers and Yers believe that they’re spending too much money on streaming subscriptions. Mobile content is proliferating while young people are looking to cut costs, leading many to change their streaming behaviors and look for more affordable solutions.

Gen Zers look to cut back on streaming subscriptions

Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

How is financial strain affecting Britons’ love lives?

Several approaches have been developed to teach young Southeast Asians money management. However, economic issues and hustle culture make lessons hard to remember. That’s why The Simple Sum keeps financial literacy simple through bite-sized comic strips about real-life budget experiences.

Why The Simple Sum strips money talk down to comic truths

Why are China’s youth giving up their hard-earned credentials to become ‘full-time children?’ How did rest become an act of rebellion? How has the pandemic affected shopping habits in China? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in China in 2024.

A Cultural Snapshot of China: 2024

While BNPL options have become widely available, there's a gap in understanding how consumers view them and why they use them. Canvas8 spoke to Dr. Philippa Ward, Dr. Anita Zhao, and Dr. Ruffin Relja to unveil the world of BNPL customers – their perceptions, usage, and brand recommendations.

I’m saving so much! The science of BNPL perception

Germany, Europe’s largest economy, is lagging behind other European nations in embracing digital finance, but post-pandemic shifts and economic challenges are presenting diverse opportunities in this space. How can brands respond to the digital transformation?

What's driving digital finance in Germany?

Boutique grocery stores, including those run by brand giants, are popping up more and more in the inner cities of Australia amid an anti-supermarket sentiment. The question is, how did this happen, and are Aussies buying the cost of convenience and bougier atmosphere these places are offering?

Behind the success of boutique grocery stores in Australia

Urban youth in Vietnam are feeling increasingly disillusioned by the promise of social mobility due to a housing crisis and the effects of ‘flex’ culture, leading them to redefine their adulthood. What does this mean for brands looking to engage with Vietnamese Gen Zers?

Why adulthood looks different for Vietnamese Gen Zers

The 2024 Generational Snapshot of Generation Y in the Asia-Pacific region explores how a move towards purposeful living and stable life has Gen Ys spending with more intention, taking care of their health and overall wellness, and enjoying the freedom that comes with not having children.

2024 APAC Gen Y Snapshot

Robinhood, the stock trading app that shot to fame in 2021 as the app of choice among ‘memestock’ traders, is gearing up for a UK launch. What opportunity has it seen among British investors, and how can it convince them to make more informed money decisions and pick stocks on its platform?

Why Robinhood wants to get Britons onto the stock market

Facing turbulent economic times, many couples are navigating new terrain when it comes to spending and saving. Canvas8 spoke to Scott Rick, a marketing professor at the University of Michigan, about how people can better handle their finances without risking their relationships.

Scott Rick on the future of finances in relationships

The grim financial outlook for young people is no secret – and they’re catching on. Their intense worries have given rise to ‘money dysmorphia’, with their fiscal anxiety spiraling even when their situation isn’t that bleak. How can brands help to soothe them and make them feel more in control?

Money dysmorphia is changing young spending habits

Gen Y women are set to inherit more money than their male counterparts, opening up a new wealth landscape that will emerge over the coming decades. Women have different investing habits compared to men, presenting diversification opportunities for existing financial products and organisations.

Future wealth transfer will benefit Gen Y women most

Investing company Australian Ethical has launched a new campaign that focuses on showing how they align investments with values. However, with opinions on ESG funds becoming polarised, transparency around the true environmental impact of these investments will be vital to winning audience trust.

Australian Ethical caters to conscientious investing 

Moniepoint is emerging as the most preferred payment system in Nigeria, thanks to its lower transaction decline rates and instant reversals of transactions if payments fail. With rising distrust among traditional banks, people are increasingly turning to challenger options they find more reliable.

Moniepoint offers financial reliability to Nigerians

According to new research, Americans are working less since the pandemic, with high earners and young people leading the charge. An increased desire for flexibility is helping to reshape the American workweek, with top talent making their preferences clear in the early 2020s.

High-earning Americans are looking to work less

With US Boomers already demonstrating their openness to alternative financial strategies, regulation changes by the Securities and Exchange Commission mean more of their wealth could go into Bitcoin. As trust in traditional retirement plans and institutions wanes, Boomers are diversifying.

Regulation changes may sway Boomers to Bitcoin

In response to the increasing prevalence of gig work, Robinhood Retirement has introduced a savings plan tailored to the needs of those working through TaskRabbit, Grubhub, and Gopuff. As the working world changes, there are increasing expectations for financial products to adapt too.

Robinhood launches retirement product for gig workers

By giving workers in Indonesia early access to their salaries, Wagely helps them be more financially secure, ensuring they don’t take loans they can’t repay. As economic uncertainty hits people globally, consumers expect the system to adapt and help them cope with monetary pressures.

Early pay access is safeguarding Indonesian workers

Klarna's AI assistant managed two-thirds of customer service chats in its debut month, showing efficiency and customer satisfaction. The trend towards AI customer service reflects a preference for quick, accessible support, alongside a debate on AI's impact on jobs and service quality.

Klarna celebrates AI handling the majority of customers

There has been a surge in the number of Britons taking packed lunches for work – a clear indicator that the post-pandemic return to the office is almost complete. But with more workers eating their midday meals al desko, how is office morale being impacted? And how can food and drink brands respond?

Why Britons are packing their lunches for work

British adults who are providing support to their parents, children, and even grandchildren are in a precarious spot as the cost of living crisis places strain on their finances. How are members of Gen X coping in their role as multigenerational financial anchors, and how can brands help them out?

How is the cost of living crisis impacting Gen Xers?

Gen Yers may feel like they’re redefining what it means to be in one’s 30s and 40s, but are their youthful appearances and attitudes solely a result of consciously avoiding traditional ageing? Or have economic structures made the typical markers of adulthood a financial impossibility?

How economic woes led to an extended youth for Gen Y

The 2024 Generational Snapshot of Gen Zers in the APAC region explores how young people today express their national identities while keeping a global mindset, assert their individuality in the workplace alongside AI, and look to markers from simpler times for stability and inspiration.

2024 APAC Gen Z Snapshot

EasyPaisa has launched a service that helps Pakistani women understand the Nikahnama – the Islamic marriage contract. Through the 'Audio Nikahnama' option in its mobile banking app, EasyPaisa attempts to bridge a knowledge gap and respond to the demand for tech empowering marginalized communities.

EasyPaisa unpacks marriage contracts for Pakistani women

As inflation continues to threaten financial security and wellbeing, young Canadians are feeling anxious and taking on more debt to remedy current financial challenges. As a result, people are finding their solutions to manage debt but need support with more holistic solutions for their finances.

Younger Canadians need better support navigating debt

Retirement specialist Just Group has published research showing that some Gen Xers are spending the equivalent of a full state pension on care for elderly relatives. With Gen X stressed by financial support from older and younger generations, there are opportunities to help them feel supported.

Gen Xers stretched by care costs for relatives

Disney+ and Hulu are losing subscribers as many people turn to piracy sites over paid platforms. In the face of the ongoing cost of living crisis, people are looking for savvy ways to cut back on spending, and for many, that has meant finding ways to hack the system in the name of self-preservation.

Disney+ and Hulu are losing subscribers to piracy sites

Gen Zers have embraced digital wallets more than any other generation, but as the technology becomes widespread, they’re looking for more than mere cardless transactions. Young people expect seamless experiences from fintech, and the burden is on brands to build functionality into digital wallets.

High-earning Gen Zers favour seamless digital wallets

Survey data suggests that US Gen Yers are more interested in a work-life balance than other generations. Despite economic insecurity, many young people are prioritizing their personal lives over salaries, pointing to the demise of 'hustle culture' and a rejection of workplace burnout.

US Gen Yers prioritize work-life balance over salaries

China’s top developers face scorn from the nation as they file for corporate default, leaving homeowners-to-be far from the promised land. As the Chinese youth are caught between a housing crisis and long-standing expectations of home ownership, they have resorted to living in ‘refined poverty.’

Young Chinese people resort to ‘refined poverty’ amid housing crisis

The US-based dating app Score lets people prove they have good-to-excellent credit scores before they match. As people face increased cost of living and volatile economic landscapes, they're looking to extend financial responsibility to as many parts of their lives as possible.

Dating app connects users via credit scores

As brands look for ways to maximize profits despite rising costs, consumers are increasingly concerned about the tactic of downsizing products at the same price. The latest critic is US President Joe Biden, who called out this behavior in the context of the Super Bowl festivities.

Joe Biden criticises snack makers for shrinkflation 

Bearing a rising cost of living and the financial burdens of their parents and children, Indonesians are now managing their finances at much younger ages. As they brace themselves for this double whammy, Gen Z-focused app Whiz aims to empower them – one less lonely financial journey at a time.

How Whiz helps young Indonesians bond with family and finance

A report published by The Commonwealth Bank of Australia highlights generational differences in wealth, with Boomers remaining financially secure amid inflation due to homeownership, reduced spending, and government support. This is in contrast to Gen Yers, who appear worse off post-pandemic.

Australian Boomers insulated from financial hardship

BMO and rapper bbno$ have collaborated on the song BPOT (Bills Paid on Time) as part of a Visa Card campaign targeting Gen Z. The ad went viral, speaking to Zers' desire for financial wellbeing, and their desire to expand their financial knowledge during turbulent times.

Canadian rapper bbno$ stars in relatable money ad

A report by Linkedin India highlights the country’s changing career landscape – with workers looking to move jobs for higher wages and better work-life balance. However, a competitive job market means people are expanding their searches beyond their current industries and reassessing career plans.

Report reveals Indian workers' changing priorities

Female Invest offers a one-stop universe for financial knowledge, underpinned by community and geared towards women. With a mission to close the financial gender gap and help women invest in a male-dominated field, the company boasts more than 45,000 members globally and aims to democratise finance.

How Female Invest is empowering women’s finances

Many fintech apps focus on making complex financial topics – like stock picking and compound interest – easier for the average person to understand. London-based Communion goes one step further, targeting young people who feel like they can’t even make a start with savings.

How Communion helps Britons to save money

‘Poly-employment’ – working multiple jobs – is rising as people search for ways to combat inflation, find flexibility, and offset potential layoffs. Particularly common among Gens Y and Z, it signals that traditional attitudes towards employer loyalty and job security are shifting.

Poly-employment rises as workers try to hack the system

Ease of use and interoperability have made homegrown instant payment systems the preferred mode of transactions for payments for millions of Indians who are becoming more digitally savvy and evolving commerce locally. Now, the United Payments Interface (UPI) is trying to recreate its success abroad.

How cashless payments are restructuring the Indian economy

Alma aligns with French money values by offering BNPL services that resonate with the country’s approach to personal finance. By allowing customers to spread payments over time without incurring interest, Alma is tapping into the mindful budgeting and responsible financial management shift.

How Alma appeals to French money values with BNPL services

While attending a Bipartisan Policy Center panel discussion, the CEO of JPMorgan Chase, Jamie Dimon, suggested that the rich should be taxed more to support those less well-off. Though an old concept, Dimon's comments reflect a shift in perceptions of capitalism as an equitable economic paradigm.

Jamie Dimon reflects desire for a more equitable economy

In an increasingly automated digital age, people are paradoxically feeling more disconnected than ever. Amica Mutual Insurance's campaign prompts people to consider the importance of IRL connections and understand that looking out for each other isn’t groundbreaking, but it’s what makes us human.

Amica campaign signals the importance of IRL connection

The Crocs Quick Trail repurposes Crocs' Classic Clog for the great outdoors. This signals the return of multi-purpose apparel, a key shift for brands to pay attention to this year as people's budgets remain tight and consumers look for functional and aesthetic value from their investments.

Crocs hiking clog resonates with critical spenders

New data from the Bank of England shows that UK consumer credit borrowing grew at the fastest rate for five years in November. Elsewhere, there is evidence that more Britons are turning to credit cards to pay for essentials such as food. What’s behind this uptick in borrowing?

Why are Britons maxing out on credit?

BlackRock has released a refreshingly 'boring' video ad introducing its iShares Bitcoin Trust ETF (IBIT). Doing away with crypto jargon, it’s breaking down financial information in palatable and easy-to-understand ways to appeal to an untapped demographic in the bitcoin landscape – boomers.

BlackRock’s accessible ad courts bitcoin-curious Boomers

HomeEquity Bank's 'Ask Yourself' campaign encourages Gen X Canadians to explore the option of home equity for enhanced later-life financial flexibility. Inflation and the cost of living crisis has made many Gen Xers rethink their financial futures, prompting them to consider saving alternatives.

HomeEquity Bank tempts Gen Xers with reverse mortgages

Despite younger generations driving the growth in ESG funds, recent polls reveal their interest in this has declined since 2022. Their investment preferences now align more with Boomers, signaling a shift away from prioritizing values over returns due to various economic and political pressures.

Interest in ESG funds plummets among Gens Y and Z

Young Indians are sparking a dating revolution in India, challenging traditions and embracing diverse connections. From focusing on the journey rather than the destination to opting for budget-friendly experiences, Gen Z is redefining romance in a digitally driven landscape.

Gen Z Indians are shaking up dating culture. What's next for romance?

John Lewis has released a campaign encouraging people to shop in its January sales. Drawing on both high quality and low price, as well as a treat-yourself mindset, the campaign taps into a more critical approach to spending amid cost of living concerns and a continued desire to indulge.

John Lewis nudges shoppers to give into sale temptation

EQ Bank's ad featuring Dan and Eugene Levy from Schitt's Creek warns Canadians against unthinkingly sticking to one bank. The father-son duo highlight the behavioural tendency to favour known options and suggest considering better alternatives, emphasising the benefits of switching banks.

'Schitt's Creek' stars and EQ Bank make finance fun

Budgeting trends like 'no-spend January' are spreading across the internet as young people respond to money worries and try to reform their bad spending habits. Anti-consumerist sentiments are growing among young people, driven by rising costs and a lack of financial education.

'No-spend January' challenges consumerist norms

Scotiabank is reviving its 'You're Richer Than You Think' campaign that shows the frivolity of comparison with others. Despite economic challenges, the ad emphasises life's greater importance than wealth accumulation, positioning the bank as a reliable brand while boosting customer confidence.

Scotiabank helps Canadians feel hopeful about money

Gen Zers are digitally tracking their outfits to monitor how often they wear each piece and move towards slower models of fashion consumption. As budgets get tighter and sustainability awareness increases, young people are looking to become more intentional with their money choices.

Gen Zers turn to wardrobe tracking to manage consumption

Research shows Aussies don’t trust AI when it comes to selecting their mortgage plans. In contrast, some did express interest in using other AI-powered financial services, indicating that trust around AI in the Australian financial industry is mixed – presenting a chance for more education.

Aussies don't trust AI to choose their mortgage plans

Superdrug has reduced prices by up to 50% for over 150 of its own-brand items. Inflationary pressures may have temporarily eased, but economic anxieties haven’t lifted overnight for shoppers, and customers expect brands to continue demonstrating empathy for their financial realities.

Superdrug tackles living costs with permanent price cuts

Progressive Insurance has released a comedic spot appealing to young homeowners by mocking their parents. As younger generations seek financial guidance amid economic turmoil, financial providers are tasked with making the experience more relatable and less intimidating.

Progressive Insurance attracts young adults with comedy

Women’s attitudes to investing have come a long way over the last few years. How is a desire for better financial knowledge resonating with women of all ages, who want to attain financial freedom, grow their wealth, invest responsibly, and level up the gender pay and pension gaps?

How women are finding freedom through feminist finance

Money

Birkenstock has become an undeniable icon of fashion culture and pop sensibility, coming a long way from its utilitarian beginnings to become a globally recognised brand. As functionality and quality take precedence over fleeting trends, it has garnered broad appeal across markets and demographics.

How Birkenstock became a functional footwear favourite

The NBA’s Brooklyn Nets have teased a high-fashion collaboration between its luxury private label bǝrō and Colm Dillane of KidSuper. As the worlds of sport and fashion become increasingly intertwined, there's an opportunity for brands to leverage co-branding to reach new audiences.

Brooklyn Nets fashion collaboration targets new fans

In an ageing country with fewer kids per capita than ever, South Korean adults are willing to spend money on the kids that do exist in their lives, driving a booming childrenswear industry. What’s shaping Gen Alpha’s fashion choices in their formative years, and what should brands watch out for?

Why are so many South Korean Gen Alphas wearing luxury clothes?

Fashion brands have started doing well in including bigger bodies on the runway, but this has gone downhill in recent years. Seeing a regrowing gap in size inclusion, Good Counsel provides both style and function for the growing demographic of men who want to express themselves through clothing.

How Good Counsel alters style options for plus-sized men

Discount retailer Aldi has launched its first branded streetwear collection, with pieces retailing for $20 or less. At a time when the cost of living crisis is still weighing on Aussies’ minds, Aldi is democratising the hype culture typically associated with luxury streetwear and exclusive drops.

Aldi debuts streetwear for hypebeasts on a budget

Older shoppers are buying into shopping second-hand as economic and environmental concerns drive them toward pre-loved clothing. As older people's shopping habits change, brands have an opportunity to lean into this trend and appeal to Boomers, who are relatively new to this space.

Older shoppers are increasingly buying second-hand

In a quiet act of rebellion against strict rules in the workplace, young Chinese workers are flaunting their most 'gross' outfits at work. Beyond being comfy in their workwear, they're looking for ways to show up to work on their own terms, pushing back against rigid societal norms.

Young Chinese workers push back with 'gross' outfits

India’s discerning high net worth individuals (HNWIs) are increasingly reviving traditions and connecting past and present in their fashion. Many now place high value on timelessness, especially among well-heeled urban globetrotters. What can others learn from this shift back to roots?

Why India's HNWIs are bringing back traditional designs

As part of its broader sustainability efforts, Dr. Martens has announced the launch of a resale app and a line of upcycled leather shoes. As more shoppers buy second-hand for financial and environmental reasons, brands are catering to the growing demand for resale apps.

Dr. Martens resale app offers sustainable deals

Hyundai has launched a campaign celebrating sneaker culture, using the ups and downs of sneaker fandom to appeal to Black sneakerheads. Brands are looking to partner with Black creators and artists to create more authentically culturally resonant communications that actually land.

Hyundai taps sneaker culture for new campaign

Luxury brand Loewe is telling its story to Chinese luxury consumers in a showcase that adds local flair to the brand’s rich history. As the Chinese luxury market grows, the ‘Crafted World’ show aims to help Loewe stand out via global brand ambassador Yang Mi and an immersive WeChat experience.

Loewe’s immersive show taps into heritage and history

Posse has become the ‘it girl’ label of choice by winning the hearts of celebrities and fashion enthusiasts globally for its sustainable ‘leisurewear.’ As high-quality, timeless products take precedence over fast-fashion fleeting styles, how did the brand build such a formidable reputation?

Why Posse understates Paris chic for Aussie fashionistas

Two shoppers have filed a proposed class action lawsuit against Hermès in San Francisco over its exclusive access to the Birkin bag. As the way people engage with luxury continues to transform, it may no longer be enough for brands to rely on traditional models of hyper-exclusivity alone.

Hermès lawsuit shows evolving attitudes to exclusivity

Vinted has launched a campaign that highlights the problem of clothing overconsumption. The ad – which aired across Europe – shows people dragging piles of clothes with them wherever they go. It encourages people to rethink their impulse purchases and to instead buy with intent.




Vinted asks how many is 'Too Many'?

In a new short film, Gucci goes behind the scenes of new creative director Sabato de Sarno’s debut show, Gucci Ancaro. Unpacking his vision for the show, ‘Who is Sabato De Sarno? A Gucci Story’ reflects a wider trend of luxury brands lifting the veil on a traditionally opaque industry.

Gucci pulls back the curtain on its latest fashion show

Lawmakers in France voted to back a series of measures that dissuade consumers from purchasing fast fashion items. The move is part of a larger shift that’s seen governments, brands, and consumers alike turn towards more sustainable alternatives, specifically in the fashion space.

French lawmakers vote to penalise fast fashion

PUMA and plush toy brand Squishmallow have launched a line of ultra-soft footwear and apparel appealing to adults and kids alike. Brand collaborations like these highlight how people are finding comfort in subcultures that tap into their need for connection amidst turbulent times.

PUMA x Squishmallow collab encourages comfy subcultures

Barbour, the iconic British brand, leverages its 130-year heritage to connect with modern consumers across generations. But in an increasingly saturated market, how have new collaborations and a sustainability focus propelled the brand to new heights with trendsetting Gen Zers and beyond?

How Barbour remains a beacon of British multi-age luxury

Digital wardrobe app LehLah has enlisted Athiya Shetty to give its users insider access to the Bollywood actress’ personal closet. The campaign is speaking to Indian fashionistas who are looking for more peer-influenced-curation when it comes to product discovery and recommendations.

LehLah brings community intimacy to style discovery

In a first for the brand, MCM has launched a Ramadan-themed capsule collection. While Eid and Ramadan will continue to be important moments for luxury brands to show up, the growing buying power of Muslim shoppers means they’ll be expecting localisation to be the norm rather than a novelty.

MCM debuts Ramadan capsule collection 

REI Co-op's spring collection isn't divided by gender. The new Active Pursuits range is genderless, with more options available for color, height, and width across the offerings – designed to give everyone their own choice of what feels comfortable, no matter their body shape.

REI blends functionality with genderless fashion

Ethical fashion brand Peachaus has unveiled a light-hearted brand campaign that focuses on building women’s confidence when it comes to public speaking. The film hopes to encourage women to feel comfortable in their own skin and have the courage to be themselves every day.

Peachaus film boosts public speaking confidence in women

In honour of Women’s History Month, Wolverine Boots launched a campaign to reaffirm its long-standing commitment to challenging gender norms. By harnessing its history of supporting women in skilled trade, the brand has acquired a credibility that strengthens consumer trust.




Wolverine leverages its history to support women

At Paris Fashion Week, Coperni updated its Swipe bag design with a science-backed twist: Aerogel, which is 99% air. By utilising this futuristic material and leading with science fiction-inspired design, the brand has created another viral moment, positioning itself as an industry innovator.

Coperni’s experimental bag elevates luxury codes

TBS Radio has collaborated with Japanese apparel brand Fruit of the Loom to create a pop-up that allows people to steal. As young Japanese look for opportunities to indulge in bad behaviour and assert authenticity, brands can tap into playful transgression to appeal to novelty-seeking crowds.

Japanese streetwear pop-up beckons customers to shoplift

Gentle Monster is more than a sunglass store with colossal robots. Its rich, immersive brand narrative is a survival tool for the future of luxury retail. Through experiential stores and experimental accessories, it highlights the power of quality experiences that stand out to the fashion-forward.

Why Gentle Monster turns Korean shades into mod spectacles

The Row's show at Paris Fashion Week banned phones, focusing on craftsmanship over digital exposure, sparking publicity and intimate engagement. This reflects a luxury trend towards exclusivity and personal experiences, indicating a shift to privacy and tactile luxury in the digital age.



The Row channels brand exclusivity by banning phones

Arc'teryx's Tokyo museum showcases the heritage and evolution of its outdoor apparel, reflecting its growth and the blending of fashion with art and community. This move symbolises a broader trend of integrating cultural expression into fashion, as well as integrating experiences into retail.

Arc’teryx take gorpcore to the art world with museum

In the wake of 2023's Saltburn, the 'tacky rich kid' look has made its way across runways and social media alike – taking inspiration from the film to reappraise the tasteless fashion of the noughties. Some are rejecting the sartorial austerity of the quiet luxury era to celebrate tackiness.

'Tacky Rich Kid' aesthetic takes over LFW

The fashion platform's Eid short showcases sisterly love to celebrate its holiday collection. With a focus on family and wholesome traditions, the ad leans into people's desire for emotional understanding from brands, as well as a celebration of their heritage and culture.