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A third of Brits are willing to up their spend for UK-made goods, 98% of Americans will buy US-made products, and Chinese buyers are fiercely discerning when it comes to brands entering their home turf. In spite of our globalised paradigm, buying local still matters. Home-grown products are often associated with higher quality; 70% of Germans, for example, are prepared to pay more for local goods, associating them with safety, transparency, and support for their country.