ITV is closing its children’s linear TV channel, CITV, in autumn 2023. With Gen Alphas regularly opting for streaming over programmed TV, legacy broadcasters are well placed to bring young audiences to new platforms thanks to the emotional connection parents have with established TV channels.
Baidu is meeting people's demand for meaningful online self-expression by launching a new generation of avatars. Encouraged by rapid technological innovations, people are demonstrating an inquisitiveness to explore virtual frontiers and are seeking more authentic virtual identities.
An increasing number of digital nomads and 'anywhere workers' are choosing to work, travel, and parent at the same time. With a unique set of needs around connection, identity, and community, there's an opportunity for brands to support adventurous families through targeted educational solutions.
Amid a pandemic resurgence in China, people are turning to ‘cloud memorial' services that enable people to build online shrines for their departed family members. As mass digitisation continues, innovation is allowing people to utilise tech to preserve time-honoured traditions and customs.
As the beauty tech market grows, Japanese brand Shiseido has unveiled the world’s first AI-powered make-up advisor. With tech blending further with beauty, brands have the opportunity to innovate around product discovery, help people better understand their skin, and use AI to tailor products.
An ad for the French social app Entourage features a homeless person in the metaverse scrutinising Web3, pointing out that the physical world has many social issues. While calling attention to homeless isolation, the spot encourages people to make physical connections before pixelated investments.
